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ALABAMA WORLDWIDE LOCAL HIP-HOP
RATE INFO
GO TO... Advertiser Policy Advertising Rate Card Sponsor a Non-Profit (SAN) Program
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Some Things You Should Know
Tiered Pricing
Discounts
Pricing & Discount Examples
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SOME THINGS YOU SHOULD KNOW
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| Width |
the size of an ad from left to right as measured in pixels |
| Length |
the size of an ad from top to bottom as measured in pixels |
| Impression |
each time a person views a web-page |
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example:
If a page is viewed 1000 times, it has had 1000 impressions. |
| Unique Impression |
the first time a person views a page within a specified time period |
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Example:
If 100 people each view a page 10 times, it has had 1000 impressions. However, it has only had 100 unique impressions because only each person's first page view is taken into consideration. |
| CPM |
1000 impressions |
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We sell ad space on a "per cpm per month" (or per 1000 impressions per month) basis. Therefore, if you place a $50/cpm/mth ad on a page that gets 12,000 impressions per month, and the ad will run for 1 month, you would pay $50 x 12cpm x 1 month = $600. |
We can run an ad for up to 12 months (365 days) before it must either be renewed or deactivated.
Whenever an ad is renewed, it will be renewed at the prevailing rate at the time of renewal.
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Some Things You Should Know Tiered Pricing Discounts Pricing & Discount Examples
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TIERED PRICING
Tiered Pricing rewards you for placing long-term orders and is built into the rate cards.
We define long-term orders as orders for ads that will run 2 months (46 days)* or more.
*We define a month as any 30-day period. However, you are not eligible to move to the next pricing tier unless your ad will extend at least 16 days into the first month of the next tier.
If your ad will extend less than 16 days (i.e. only 1 to 15 days) into another pricing tier, you will be subject to b-level prices (Tier 1B, Tier 2B, etc.).
- Tier 1 -- 1 Month (1 - 30 days): You will pay the base price.
- Tier 1B -- (31 to 45 days); You will pay Tier 1 price for the first 30 days + Tier 2 price for the additional days.
- Tier 2 -- 2 to 3 Months (46 to 90 days): You will receive 30% off the base price of the ad.
- Tier 2B -- (91 to 105 days): You will pay Tier 2 price for the first 3 months + Tier 3 price for the additional days.
- Tier 3 -- 4 to 6 Months (106 to 180 days): You will receive 35% off the base price of the ad.
- Tier 3B -- (181 to 195 days): You will pay Tier 3 price for the first 6 months + Tier 4 price for the additional days.
- Tier 4 -- 7 to 9 Months (196 to 270: You will receive 40% off the base price of the ad.
- Tier 4B -- (271 to 285 days): You will pay Tier 4 price for the first 9 months + Tier 5 price for the additional days.
- Tier 5 -- 10 to 12 Months (286 to 360 days): You will receive 45% off the base price of the ad.
- Tier 5B -- (361 to 365 days): You will pay at the Tier 5 price for the first 12 months + Tier 5 price for the additional days.
EXAMPLES
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Some Things You Should Know Tiered Pricing Discounts Pricing & Discount Examples
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DISCOUNTS
ADVANCE ORDER DISCOUNT (AOD)
Placing advance orders gets you a discount of 5%, 10% or 25%
An advance order is any order that is made 61 or more days before the start date of the ad.
Orders can be placed up to 180 days in advance.
When you place your order…
- 61 to 90 days before the start date of your ad, you will receive a 5% discount off the total price of the ad.
- 91 to 120 days before the start date of your ad, you will receive a 10% discount off the total price of the ad
- 121 to 180 days before the start date of your ad, you will receive a 15% discount off the total price of the ad
EXAMPLES
BULK ORDER DISCOUNT (BOD)
Bulk Orders get you a 3% discount off the total price of each ad.
Bulk Orders are orders placed simultaneously for 3 or more ads for the same company or entity.
EXAMPLES
NON-PROFIT ORGANIZATION DISCOUNT (NOD)
Charitable non-profit organizations get a 25% discount.
Non-charitable non-profit organizations may qualify for up to a 25% discount
If you are a non-profit organization and need more help than the 25% discount can provide, please let us know and we will enroll you in the Sponsor a Non-profit (SAN) program in which paying advertisers volunteer to pay for all or some of a non-profit’s advertising costs.
EXAMPLES
COMBINED DISCOUNTS
Some orders will fall into more than one discount category. The discounts are fully combinable up to 30% above the tiered rate discounts.
EXAMPLES
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Some Things You Should Know Tiered Pricing Discounts Pricing & Discount Examples
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PRICING & DISCOUNT EXAMPLES
TIERED PRICING EXAMPLES
Example 1:
You place an order for a skyscraper ad that will run for 85 days. This ad costs $45/mth, so at full price, you would pay $127.50. However, you are eligible for Tier 2 Pricing which gives you a 30% discount.
$63.00 for the first 2 months ($45.00 - $13.50 discount = $31.50 x 2 months = $63.00)
$26.25 for the add'l 25 days ($45.00 - $13.50 discount = $31.50 x 25/30 days = $26.25)
$89.25 total amount due (a $38.25 savings off the full price of $127.50)
Example 2:
You place an order for a skyscraper ad that will run for three months (90 days). This ad costs $45/mth. At full price you would pay $135. However, you are eligible for Tier 2 pricing which gives you a 30% discount.
$45.00 - $13.50 discount = $31.50 x 3 months = $94.50 total amount due (a $40.50 savings off the full price of $135.00)
Example 3:
You place an order for a skyscraper ad that will run for 105 days. This ad costs $45/mth, so at full price, you would have paid $157.50. However, you are eligible for Tier 2B pricing which gives you a 30% discount off the first 3 months and a 35% discount off the additional 15 days.
$ 94.50 for the first 3 months ($45.00 - $13.50 discount = $31.50 x 3 months = $94.50)
$ 14.63 for the add'l 15 days ($45.00 - $15.75 discount = $29.25 x 15/30 days = $14.63)
$109.13 total due (a $48.37 savings off the full price of $157.50)
ADVANCE ORDER DISCOUNT EXAMPLES
Example 1:
You place an order for a middle-right rectangle ad that will start running 63 days later. This ad costs $31.50/mth and will run for 1 months. At full price you would pay $31.50, but with the Advance Order discount of 5%.
$31.50 - $1.58 discount = $29.93 total amount due (a $1.58 savings off the full price of $31.50)
Example 2:
You place an order for a 6-month middle-right rectangle ad 120 days before the start date. At full price, the ad costs $31.50/mth, but since your ad will run for 6 months, you qualify for Tier 3 pricing. Therefore, you will only pay $20.48/mth, so the full price would be $122.88. In addition to this savings, the order qualifies for an Advance Order discount of 10%.
$122.88 - $12.29 discount = $110.59 total amount due (a $12.29 savings off the full price of 122.88)
BULK ORDER DISCOUNT EXAMPLES
Example:
You place an order for 1 half horizontal ad for your label, 1 top-right rectangle ad for your artist’s new album, 1 skyscraper ad for another of your artist's birthday bash and 1 middle-right rectangle ad to help out a friend who is an independent artist. Each ad is $49/mth, $47/mth, $45/mth and $31.50/mth, respectively, and each ad will run for 1 month. At full price, your total bill would be $172.50. But this order qualifies for a Bulk Order Discount of 3% per ad.
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Ad 1 |
$49.00 |
x |
3% |
= |
$1.47 |
discount for the label's ad |
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Ad 2 |
$47.00 |
x |
3% |
= |
$1.41 |
discount for the label's artist |
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Ad 3 |
$45.00 |
x |
3% |
= |
$1.35 |
discount for the label's other artist |
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Ad 4 |
$31.50 |
x |
0% |
= |
$0.00 |
discount for the independent artist*
Because your friend is a totally separate entity,
you would pay full price for his ad. |
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$4.23 |
total discount |
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| $172.5 full price - $4.23 discount = $168.27 total amount due |
COMBINED DISCOUNT EXAMPLES
Example 1:
You order 3(three) 6-month ads 61 days before the start date: 1 Skyscraper, 1 middle-right rectangle and 1 bottom full banner. The base price of the ads are $45.00/mth, 31.50/mth and 22.50/mth, respectively. However, since the ads will run for 6 months, you qualify for tier 3 pricing. Each ad also qualifies for a 5% advance order discount and a 3% Bulk Order Discount.
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Tier 3 x 6 mths |
Subtotals |
- |
AOD |
- |
BOD |
= |
Final
Price |
|
| Ad 1 |
$29.25 x 6 = |
$175.50 |
- |
$8.78 |
- |
$5.27 |
= |
$161.45 |
|
| Ad 2 |
20.48 x 6 = |
122.88 |
- |
6.14 |
- |
3.68 |
= |
113.06 |
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| Ad 3 |
14.63 x 6 = |
87.88 |
- |
4.39 |
- |
2.64 |
= |
80.85 |
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| Totals |
$64.36 x 6 = |
$386.26 |
- |
$19.31 |
- |
11.59 |
= |
$355.36 |
a total savings of $30.90
or 8% for the order |
Example 2:
You are a non-profit organization and you order 3(three) 6-month ads 61 days before the start date: 1 Skyscraper, 1 middle-right rectangle and 1 bottom full banner. The base price of the ads are $45.00/mth, 31.50/mth and 22.50/mth, respectively. However, since the ads will run for 6 months, you qualify for tier 3 pricing. Each ad also qualifies for a 5% advance order discount and a 3% Bulk Order Discount. As you can see, this equals a 33% discount. However, your total would have to be adjusted in order to comply with the 30% cap on combined discounts.
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T3 x 6 mths |
= |
Subtot. |
- |
NOD |
- |
AOD |
- |
BOD |
= |
Final
Price |
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| AD 1 |
$29.25 x 6 |
= |
$175.50 |
- |
$43.88 |
- |
$8.78 |
- |
$5.27 |
= |
$117.57 |
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| AD 2 |
$20.48 x 6 |
= |
122.88 |
- |
30.72 |
- |
6.14 |
- |
3.68 |
= |
82.34 |
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| AD 3 |
$14.63 x 6 |
= |
87.88 |
- |
21.97 |
- |
4.39 |
- |
2.64 |
= |
58.88 |
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| Totals |
$64.36 x 6 |
= |
$386.26 |
- |
$96.57 |
- |
$19.31 |
- |
$11.59 |
= |
$258.79 |
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a total savings of $127.47
or 33% for the order * |
| Actual |
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|
|
|
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|
|
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$270.38 |
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a total savings of 115.88
or 30% for the order |
* This exceeds the 30% cap on combined discounts.
Total should be $386.26 - $115.88 (30% disc) = $270.38 |
TARGETED PRICING EXAMPLES
Example 1
You place an order for a full bottom banner ad that will run for three months (90 days) and will only be shown on the Entertainment and Industry pages.
- First, you qualify for Tier 2 prices, so you would only pay 12.78/mth for the Industry Page and 7.18/mth for the Entertainment Page.
- Secondly, since you qualify for half-price on the cheaper ad placement (the one that will appear on the Entertainment Page), you would actually only pay 3.59/mth for that ad.
Sooo...
12.78/mth x 3 mths = $38.34
3.59/mth x 3 mths = $10.77
Total Amount Due = $49.11
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Some Things You Should Know Tiered Pricing Discounts Pricing & Discount Examples
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